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This is a genuinely exciting one. We are working exclusively with our client an established, luxury travel company, creating bespoke holidays for discerning clients. They've built their reputation on exceptional personal service and long-standing customer relationships, and now, as they invest heavily in technology, digital transformation and their private client proposition, they're seeking to appointment a Head of Marketing.
As Head of Marketing you'll report directly to the Managing Director and sit on the Senior Leadership Team, with genuine autonomy to shape the marketing function from the ground up. It's a rare opportunity to build something rather than simply manage it, while playing a key role in the wider growth strategy of the business.
What you'll be doing
You'll lead the development and delivery of the annual marketing and growth strategy, with full ownership of customer acquisition across Google Ads, Meta, SEO, email, content, organic social, referral and PR channels. You'll continuously improve cost per lead, cost per acquisition, website conversion and customer lifetime value, and you'll manage the marketing budget to maximise return on investment.
Alongside this, you'll evolve the brand and premium positioning, develop the luxury and private client proposition, and lead the loyalty programme.
And you'll manage and mentor a marketing team, setting clear objectives and KPIs, and building meaningful reporting that supports better commercial decision-making across the business.
It would be useful if you've worked in travel or another premium/luxury consumer sector, have experience building or repositioning premium brands.
To be successful in this role you will need to demonstrate that you are a commercially minded marketing professional who is just as comfortable talking strategy with a leadership team as you are getting hands-on with a campaign. You like building things properly rather than just keeping them ticking over, and you're excited by the idea of helping shape the future of an ambitious, luxury travel company.
Jayne Peirce Travel Recruitment - Connecting exceptional talent with the UK's most prestigious travel brands
We carefully review each application and will personally contact candidates whose experience aligns with our client's requirements. Thank you for your interest in this exclusive opportunity.
