Head of Marketing (JPR0277)

Our client, an ambitious and fast-scaling luxury travel brand, is seeking a commercially minded, data-driven Head of Marketing to lead the next phase of its global growth journey.

Joining a well-invested, entrepreneurial business with ambitious plans for international expansion, you will play a central role in shaping how the brand acquires, engages and retains its customers. Working alongside a forward-thinking senior leadership team, you will help build one of the most recognisable names in luxury travel.

The Role

You will lead the development and delivery of an international growth strategy, with responsibility for driving new customer acquisition, strengthening retention and increasing customer lifetime value. The role spans performance marketing, CRM, customer insight and team leadership, offering both strategic influence and hands-on involvement.

Key Responsibilities:

• Developing and executing a global growth marketing strategy.
• Leading customer acquisition, retention and lifetime value growth across international markets.
• Overseeing the annual marketing budget.
• Driving performance across paid social, paid search, CRM, email, affiliates and emerging channels.
• Developing lifecycle and retention strategies.
• Building robust reporting frameworks to inform strategic decision-making.
• Leading and developing a growing marketing team, creating a high-performance culture of accountability and collaboration.
• Partneing closely with Commercial, Sales, Partnerships and Finance to connect marketing investment directly to business performance.

What We're Looking For

The ideal candidate will bring proven leadership experience as a Head of Marketing, Senior Marketing Manager or Digital Lead, with a track record of scaling a high-growth digital business.

You will have deep expertise across performance marketing, CRM, lifecycle marketing, paid media and customer acquisition, alongside experience managing seven-figure budgets and leading marketing teams. Strong commercial acumen is essential. You will be able to link marketing investment clearly to revenue outcomes and make confident, data-led decisions.

Experience in a digital led consumer business within the travel, ecommerce, luxury or hospitality industry is highly desirable, as is exposure to international markets, rapid scale-up, private investment or acquisition activity. Experience marketing to affluent or premium audiences would be a distinct advantage.

Who You Are

You are ambitious, curious and commercially sharp, with the credibility to operate strategically at board level while remaining close enough to the detail to drive performance. You thrive in fast-paced, entrepreneurial environments, embrace change as opportunity, and are motivated by building something exceptional.

This is an outstanding opportunity for a growth leader ready to make a defining impact within a well-funded, ambitious luxury travel business.

Jayne Peirce Travel Recruitment- Connecting exceptional talent with the UK's most prestigious travel brands

We carefully review each application and will personally contact candidates whose experience aligns with our client's requirements. Thank you for your interest in this exclusive opportunity.