Importance of a Cover Letter

Why a Great Cover Letter Still Matters in Travel Recruitment

Whether you're applying for a job in travel via a job board, directly through a company, or via a specialist recruitment agency, one thing hasn’t changed: if you’re given the chance to submit a cover letter — take it. It’s your first opportunity to stand out and show there’s a real human behind the CV.

At Jayne Peirce Travel Recruitment, we support candidates through every stage of the hiring journey — and time and time again, a well-crafted cover letter makes all the difference.

Here’s how to write one that actually adds value and catches the right kind of attention:

 
✍️ Personalise it — always.
If you know the hiring manager’s name, use it. If you don’t, do a little digging. A personalised greeting instantly shows attention to detail — and enthusiasm for the role.

 
📄 Don’t rehash your CV.
Your cover letter should complement your CV, not copy it. This is your chance to show why you want this job, at this company. If your first approach is in applying to a recruitment agency instead then make sure to highlight your relevant experience and transferable skills. 

 
🎯 Tailor it for every application.
Yes, it takes a bit more time — but a one-size-fits-all cover letter is easy to spot. A tailored letter shows you’ve done your homework and genuinely care about the opportunity.

 
🌟 Showcase your achievements.
Pick out a few career highlights that align with the job description. Mirror the language or keywords used in the advert to subtly show you’re a great fit.

 
🧹 Keep it clean and concise.
Long, rambling paragraphs? No thanks. Hiring managers are often scanning dozens of applications in one sitting. Keep it punchy, professional, and to the point.

 
✅ Proof it. Then proof it again.
Typos and sloppy formatting can undo all your hard work. Make sure both your CV and cover letter are polished before you hit send.

 
Taking the time to write a cover letter shows you’re not just blindly firing off your CV. It proves you’re serious, considered, and keen to find the right role — not just any job.

Need help perfecting your cover letter, CV, or application strategy? We’re here for that. Reach out and let’s get your next opportunity lined up.

Your next travel job could be closer than you think – let’s make it happen! View our latest travel jobs.

📞 01732 808313
📧 executive@jaynepeirce.co.uk